Instinct vs Blue Buffalo

It's an even split when we put their best-selling products side by side across 3 categories. Each is graded out of 100 on recalls, WSAVA nutrition standards, owner ratings and value, using the same data as our full rankings.

Wet dog food: Instinct wins

Instinct's Original Grain-Free Real Chicken Recipe scores 63 to 60. The biggest difference is safety and recall record, where Instinct leads by 9.9 points.

InstinctBlue Buffalo
ProductOriginal Grain-Free Real Chicken RecipeHomestyle Recipe Chicken Dinner
GradeD (63/100)D (60/100)
Safety and recalls30/3020.1/30
Nutrition standards (WSAVA)14.5/2515.8/25
Owner rating4.3★ (291)4.5★ (2,712)
Value$0.30 per oz$0.24 per oz
Brand-line recalls since 201604
Made byInstinct (Nature’s Variety)Blue Buffalo (General Mills)

Dry cat food: a tie

Both score 66. The biggest difference is owner ratings, where Blue Buffalo leads by 5.1 points.

InstinctBlue Buffalo
ProductOriginal Real Chicken Recipe Grain-FreeTastefuls Indoor Chicken & Brown Rice
GradeC (66/100)C (66/100)
Safety and recalls30/3025.5/30
Nutrition standards (WSAVA)14.5/2515.8/25
Owner rating4.4★ (1,308)4.6★ (4,255)
Value$2.10 per 1,000 kcal$3.01 per 1,000 kcal
Brand-line recalls since 201604
Made byInstinct (Nature’s Variety)Blue Buffalo (General Mills)

Wet cat food: Blue Buffalo wins

Blue Buffalo's Tastefuls Pâté Variety Pack scores 58 to 53. The biggest difference is value, where Blue Buffalo leads by 5.1 points.

InstinctBlue Buffalo
ProductOriginal Grain-Free Pâté Variety PackTastefuls Pâté Variety Pack
GradeF (53/100)D (58/100)
Safety and recalls30/3025.5/30
Nutrition standards (WSAVA)14.5/2515.8/25
Owner rating3.8★ (953)4★ (1,364)
Value$0.55 per oz$0.26 per oz
Brand-line recalls since 201604
Made byInstinct (Nature’s Variety)Blue Buffalo (General Mills)

Questions

Is Instinct better than Blue Buffalo?

It's an even split in our grades. Wet dog foods: Instinct 63, Blue Buffalo 60. Dry cat foods: Instinct 66, Blue Buffalo 66. Wet cat foods: Instinct 53, Blue Buffalo 58. Scores are out of 100.

Which is cheaper, Instinct or Blue Buffalo?

For wet dog foods, Blue Buffalo costs less ($0.30 per oz vs $0.24 per oz). For dry cat foods, Instinct costs less ($2.10 per 1,000 kcal vs $3.01 per 1,000 kcal). For wet cat foods, Blue Buffalo costs less ($0.55 per oz vs $0.26 per oz).

Have Instinct or Blue Buffalo had recalls?

Since 2016 we found 0 recalls for Instinct brand lines and 4 for Blue Buffalo. Each brand page lists them with sources.

Prices, ratings and recalls checked October 2026. We compare each brand's top-selling product in each category. How we grade.